In a bid to spread the love of cyclocross, pastries, and living well in general, local pastry chef and bakery owner, Angela Garbacz joined forces with Sydney Brown and Monkey Wrench Cycles to form a small sponsored racing team for the 2015 cyclocross season.
|Social media launched Angela Garbacz's bakery, Goldenrod Pastries.|
|After a 3-year absence, Sydney Brown returns to racing.|
The premise of the team is that by giving these newer cyclocross racers a concentrated boost of support in terms of equipment, racecraft, and social support, we will help spread cyclocross and cycling faster because of a few key characteristics:
- Newer racers tend to have an infectious enthusiasm for the sport
- They may be more relatable to non- and new cyclists than elite racers
- Their social networks are not yet saturated with other racers and committed cyclists
“Podium pictures don’t bring in new riders, friendliness and fun does,” Brown said.
Because the group is based in Lincoln, Nebraska where Brown, and Garbacz already have extensive contacts, the two looked for applicants who were active in social media and whose networks had very little overlap with their own. They hope this will help reach new audiences for the sport and for team sponsors.
For more information about joining or sponsoring the team, please contact email@example.com